Glossary
Digital networking glossary
Plain-English definitions of the terms behind digital business cards, lead capture, and modern networking — what they mean, how they work, and where they fit.
NFC business card
A physical card with an embedded NFC chip that opens your digital profile when tapped against a phone — no app required.
Digital business card
An online profile that holds your contact details and links, shared by NFC tap, QR code, or a link — and updatable any time.
vCard
A standard .vcf file format for contact details that phones recognize, letting someone save your info to their address book in one tap.
Lead capture
Collecting the contact details of someone who showed interest, at the moment they show it, into a system you can act on.
Lead scoring
Ranking leads by how likely they are to convert, so a team follows up with the hottest prospects first.
Contact enrichment
Automatically filling in missing details about a contact — company, role, industry, seniority — from a name or email.
QR business card
A QR code that opens your digital profile when scanned with a phone camera — a no-hardware way to share a digital card.
Trade-show lead retrieval
Capturing and organizing the contacts you collect at a trade show or conference so they become workable pipeline, not a lost stack of cards.